As soon as businesses started promoting Facebook pages and Twitter accounts, it became pretty obvious that social media was maturing all the time. It's easy to see why: web 2 . 0 is an incredible marketing tool when used correctly. Businesses can connect with their clients and receive feedback methods they couldn't before. Whole share awesome information and announcements, conduct surveys or just get comprehend their customers a little better at little to no money.
So how can you integrate distinctive marketing tool into your trade show exhibits?
Just because you would any marketing tool, start cooking with your social media accounts market trade show exhibits together with presence at such. You may create Facebook posts asking who plans to attend the event and what they are most . You can announce that a new product will be unveiled in the event or provide a teaser does not quite hand out all the details. This gets the conversation going and begins to generate buzz about the trade show exhibits and also business.
Don't forget that doing friends and colleagues is often as important many trade show attendees as seeing new products. Make it entirely possible that them making an event on your Facebook word wide web page. This allows your Facebook friends to RSVP towards event. Is actually always a fast and easy method for clients notice who's to be able to be in the exhibition and who may not be. In a similar fashion, you can send out invitations your colleagues on LinkedIn you have to to generate excitement thereas well.
Best of all, other programs don't cost anything as apposed to the time that it takes for you to update your status or send out an messages. You're still providing exact sneakers information which you typically provide with more traditional marketing methods, just in the new way.
Integration Into Trade Show Designs
Even once the event definitely on you can use your accounts take care of the customers apprised of what's going on. If you need unveil a brand product, announce it and post pictures of the software. If you've won an award, let all your followers learn it. It doesn't have to be a news release worthy announcement. A simple Tweet get the news out and generate concern in your online business.
Another idea is to provide running updates about the presentation on your social media pages. Could potentially be done via status updates or even live feast. Providing these updates helps maintain those customers who couldn't attend the event in the loop and keeps your organization front and center.
If you plan a giveaway, Tweet of it! It'll remind attendees to swing by your booth. Specified you 'Check-in' at your booth and post it to your website so your followers know where to find you. Or create a Foursquare location and let smartphone GPS apps guide attendees to your booth.
Modular trade event designs offer plenty of opportunity to welcome social media into your booth. Developed some seating or an empty area when attendees consider a break and check their sayings. A display for a trade show may consist of a QR code that links to site or Facebook page that visitors can quickly scan and then read at a later time.
Use Informal Connections To produce Formal Relationships
Social media is a fun and informal way to obtain your message out there and meet and understand your clients better. It allows you to shine through as a web based business full consumers with personality rather than only a company to go with. It offer you that folks to people connection that exhibitors value such. Get a jump on building those connections through marketing promotions then solidify the relationships in person at trade show exhibits.
Social media isn't going away. Used wisely, may generate big results with little energy.